Attention Coaches - Consultants - Healers and Solo-preneurs:
- SOLD OUT! -
Thanks for all of the great support. If you want to be kept in the loop for the next Mastery Program just email my assistant at Heidi@ChargeWhatYouDeserve.com
"Discover How To Have A Greater Impact On Your Clients, Create A Ripple Effect That Goes Far Beyond Your Marketplace, And Earn More Money In Less Time While
Doing What You Love To Do!"
If you've ever caught yourself making any of the following comments, then you'll want to keep reading.
"I don't know how to leverage my business to make more money in less time."
"Do I really DESERVE to charge more?" - the answer is an emphatic YES, by the way.
"How do I find the real purpose behind what I do?"
"I need to attract better, more results oriented clients, but I don't know where to begin!"
"I want to give my family the best things in life, but I'll never do it trading dollars for hours." - I reveal the improved business model below.
From: Tom Buford
"Your Partner In Possibilities!"
Atlanta, GA USA
Dear Fellow Business Owner and Solo-Entrepreneur:
Imagine how it will feel to
know that you can start focusing on the pieces of your business that are in
flow with who you are, affect your clients on a much deeper level, and know that your work reaches beyond your marketplace! As much as I know you love what you do, you can't stay in
business without turning your prospects into ideal
clients. How long have you been struggling to fill your practice and
make even a decent living with your business?
Over the past several years I have helped coaches, consultants, healers, speakers, trainers, and other service professionals just like you raise their fees and begin attracting ideal, results-oriented clients.
Over the past several years I have helped coaches, consultants, healers, speakers, trainers, and other service professionals just like you raise their fees and begin attracting ideal, results-oriented clients.
But Now I'm On An Even Bigger Mission!
You see, it's simply not enough to raise fees for the sake of making more money. In fact, I believe that this is why so many service professionals fail to succeed in business; they haven't discovered the real purpose behind their word. You see, there is always a bigger purpose right there in front of us if we do some exploration and I believe I've discovered just what that purpose is.
It's about creating what I like to call the Ripple Effect. This is where you transcend from just selling your "products and services" (both commodities that are impossible to sell at the highest level) to delivering value on a brand new level. It's about changing not only the lives of the people with whom you work, but the lives that they touch as well.
If you believe that you're simply selling a service then I challenge you to explore the true value you deliver. Here are some questions to think about.
1. Does the value you deliver end when you stop working with a client or can they continue to receive value over their lifetime?
2. Does the value you deliver affect them on a single level or can it touch them in other areas of their lives?
3. Does the value you deliver stop with the client or does it have a positive effect on the lives of others around them?
I would challenge that regardless of the product or service you sell it has a far deeper, more profound, and longer lasting effect than you ever considered and it's your ethical obligation to explore the possibilities and share this with your market so you can begin serving at the deepest level and be rewarded at the highest.
"Before connecting with Tom, I felt like the poster child for
under-charging. Favors and freebies were killing my business. Tom's Charge What You Deserve Mastery Program was just what the Bookkeeper
ordered! Tom helped me get my rates in sync and escape the trading
'hours for dollars' trap. If you're not charging what you deserve, I
highly recommend Tom Buford's Program."
Lou Bortone
Online Video Branding Specialist
www.OnlineVideoBranding.com
Lou Bortone
Online Video Branding Specialist
www.OnlineVideoBranding.com
"Thanks to Tom, I raised my fees and the next month's income increased by 40%"
"Tom's philosophy, Charge What You Deserve totally changed my consulting business. I was feeling the pressure from several advisors to increase my prices. I could not understand why...and then I read Tom's material. Thanks to Tom's help I raised my fees and the next month's income increased by 40%. Tom Buford goes the extra mile by meeting overworked and underpaid entrepreneurs where they are, explaining why they should charge more and following that up with the how-to. I started to charge what I deserve and saw immediate results in my money and mentality."
Thomas E. Anderson, II
Editor, My Future in Focus and CEO, Teaiiano
www.myfutureinfocus.wordpress.com
"Tom's philosophy, Charge What You Deserve totally changed my consulting business. I was feeling the pressure from several advisors to increase my prices. I could not understand why...and then I read Tom's material. Thanks to Tom's help I raised my fees and the next month's income increased by 40%. Tom Buford goes the extra mile by meeting overworked and underpaid entrepreneurs where they are, explaining why they should charge more and following that up with the how-to. I started to charge what I deserve and saw immediate results in my money and mentality."
Thomas E. Anderson, II
Editor, My Future in Focus and CEO, Teaiiano
www.myfutureinfocus.wordpress.com
Never Stress About Turning A Lead
Into A Paying Client Again!
If you are like most "heart-based" service professionals, you just want to have a wonderful business helping other people. The problem is that you just don't know how to effectively turn prospects into ideal clients.
The good news is that you're probably just making it too complicated. The most effective ways to build a business full of great clients are usually the simplest, but as human beings we always try to complicate even the most elementary tasks.
You see, you probably already do enough to get great clients right now.
You are probably already educating your market. You are probably already seen as an expert by many.
The problem is that you aren't giving your market a reason to HIRE you! You see, when you're talking with prospects it's critical that they see the true possibilities of working with you. I'm not just talking about the time spent with you, but the true, lifelong value that you can deliver and all of the areas of their lives that this work can have an effect on. This is actually very easy to do, but most service professionals just don't know the simple questions to ask to have their prospects chomping at the bit to work with them. That's all about to change for you!
"After just two 20-minute conversations with Tom, I was able
to have the confidence, knowledge and techniques to secure two
long-term private clients that I estimate will generate an additional $7,000 or more in the coming three months."
"If you're looking for a way to make more money in your coaching business, then you have to talk to Tom Buford. What I like about Tom is that he has the ability to get right to the heart of the matter efficiently with just a few questions. He's shown me how to bring more money into my business in a number of ways; however the most recent example blew me away in its effectiveness. After just two 20-minute conversations with Tom, I was able to have the confidence, knowledge and techniques to secure two long-term private clients that I estimate will generate an additional $7,000 or more in the coming three months. Thanks again, Tom, for your expertise. I consider you my most valuable resource for generating more money in my business!"
Donna Kozik(founder of the Write a Book in a Weekend Events)
www.MyBigBusinessCard.com
"If you're looking for a way to make more money in your coaching business, then you have to talk to Tom Buford. What I like about Tom is that he has the ability to get right to the heart of the matter efficiently with just a few questions. He's shown me how to bring more money into my business in a number of ways; however the most recent example blew me away in its effectiveness. After just two 20-minute conversations with Tom, I was able to have the confidence, knowledge and techniques to secure two long-term private clients that I estimate will generate an additional $7,000 or more in the coming three months. Thanks again, Tom, for your expertise. I consider you my most valuable resource for generating more money in my business!"
Donna Kozik(founder of the Write a Book in a Weekend Events)
www.MyBigBusinessCard.com
"3 Myths That Are Holding You Back From Charging What You Deserve!"
I can't keep track of the number of "yeah, buts" I've heard when I challenge clients to begin raising their fees so that they can finally have a business they love and deliver the full value that their clients deserve.
Here are three things that come up over and over and I want to dispel these myths right here and now.
Myth #1: You need a bigger list
Absolutely NOT! When you hear that the money is in the list, there is some truth to that. If you are an internet marketer selling $27 ebooks, then certainly size does matter. But if you're a coach, consultant, healer, trainers, speaker, etc why do you need a list of thousands of prospects before you begin charging what you deserve and making an incredible business for yourself? Waiting on a "larger list" is simply an excuse from getting out there and allowing people who really need you to hire you. I do believe in continually building a list of prospects, but you need to make it a habit to always monetize your list regardless of how big or small it is.
Myth #2: You need more certification or another degree
There is no reason in the world for you to wait on more training or certification before you begin owning your worth and charging what you deserve. In fact, this thought process will always prevent you from delivering value at the highest level. You're simply selling your experience and not the results that you can help your clients realize. I'm not saying that you stop improving yourself and your business, but there is no reason in the world that you can't help your clients make incredible shifts in their businesses and lives right now!
Myth #3: You need to be an "expert"
There's no sense waiting on the expert fairy to come deliver your certificate because it won't be happening. All kidding aside, you're already an expert if you know more than the person sitting in front of you or have a methodology that gets intended results. And all of those mistakes and "failures" you've encountered along the way only make you MORE qualified to step up and charge what you deserve. I don't want to follow a guide into the woods who has never been lost before and I don't think anyone else does either.
"Discover Your Full Value And Create Your Own Powerful Ripple Effect!"
I've put together an amazing 6-week coaching program that is guaranteed to transform your business on multiple levels.
Not only will you begin making the income that you truly deserve, but
you will know how to approach your market to create a deeper, more
profound effect than you ever thought possible. I'm going to walk you
through every step of creating your very own Incredible Ripple Effect!
This coaching program is designed to help you:
Pick the right market for your message and profits
Raise your fees and reduce the time spent with clients, but with FAR greater results
Offer multiple solutions for clients, but understand how to package results, not time
Find your unique voice so it can be heard even in the noisiest marketplaces
Increase your value across your key touch-points so people expect to invest more
Train your market to buy from you, not use you as a free resource provider
Simplify your marketing activities so you can get more done in less time
And much more!
We will also work on how you can approach your prospects in such a way that they will see the true value that you can bring to their lives. And if you don't recognize this value right now, you certainly will at the end of this transformative program.
We will also work on how you can approach your prospects in such a way that they will see the true value that you can bring to their lives. And if you don't recognize this value right now, you certainly will at the end of this transformative program.
"I made more progress toward my business goals with Tom's program than in the past several years of trying to figure
it all out on my own and with other teachers.
In Tom Buford's Charge What You Deserve Mastery Program I got WAY MORE than I bargained for! The enthusiastic way he presents information makes it very accessible and made it feel very do-able for me -- a newbie at doing business on the Internet. Tom is an extremely knowledgeable and very generous mentor to those of us who want to know how to laser in on our market's needs, stop underestimating our own value, design our business to support our life style, charge what we deserve, and the nuts and bolts of how to do it.
Beginner or expert -- you will benefit greatly from Tom's program. And there's not a nicer guy around."
Janice Masters
The Everyday Joy Coach
www.EverydayJoy.com
In Tom Buford's Charge What You Deserve Mastery Program I got WAY MORE than I bargained for! The enthusiastic way he presents information makes it very accessible and made it feel very do-able for me -- a newbie at doing business on the Internet. Tom is an extremely knowledgeable and very generous mentor to those of us who want to know how to laser in on our market's needs, stop underestimating our own value, design our business to support our life style, charge what we deserve, and the nuts and bolts of how to do it.
Beginner or expert -- you will benefit greatly from Tom's program. And there's not a nicer guy around."
Janice Masters
The Everyday Joy Coach
www.EverydayJoy.com
"I
wish that I had been introduced to Tom's material years ago when I
started my coaching business, I would have leveraged my time much, much
better and no doubt reaped the rewards much earlier!"
"Your program has lifted a tremendous weight off my shoulders. In 6 weeks I have moved from a state of overwhelm and asking myself 'where do I start with all this marketing business?' to a state of calm and clarity.
I now have some manageable steps before me. I have only just completed the program and I've already started to implement these steps. I am so much lighter ... completing these steps is causing me to work smarter rather than harder.
Many, many thanks Tom"
Fiona Miller
www.LifeCoach.co.nz
"Your program has lifted a tremendous weight off my shoulders. In 6 weeks I have moved from a state of overwhelm and asking myself 'where do I start with all this marketing business?' to a state of calm and clarity.
I now have some manageable steps before me. I have only just completed the program and I've already started to implement these steps. I am so much lighter ... completing these steps is causing me to work smarter rather than harder.
Many, many thanks Tom"
Fiona Miller
www.LifeCoach.co.nz
WARNING: Your Current Fees Are Holding
Your Clients Back!
It's no secret that people expect to get what they pay for. When they invest at the lowest level, their expectations are also very low. This leads to their taking very little, if any, action with the information, regardless of how incredible it might be.
The flip side to this is that your clients will increase their efforts to use the information exponentially when they are fully invested and even a little uncomfortable with the investment. This is the point at which you will get the very best results from your clients. And trust me when I say that they will appreciate you for it in the end!
"If you dread having the money conversation with a
prospect, you DEFINITELY need Tom's program because he gives you the tools and
strategies to quote your fees with confidence. Just yesterday, a client emailed
me about a new project--I had undercharged her before and this project would be
even more challenging. Nervously, I quoted double the previous fee and,
of course, she responded and asked about lowering it.
But using Tom's strategies, I held my ground and she agreed to the original quote! Before, I was a total wimp and would have found some 'justification' for cutting my fee and then worked way more hours than I was being paid for -- kicking myself the entire time. (Not a fun way to work!)
I also had several 'aha' moments about assumptions that were shooting me in the foot and gleaned some invaluable ideas for packaging what I do in a much more compelling and profitable way! I can't wait to share even more success stories with him in the coming months."
Tracy Needham
Copywriter & Marketing Coach
www.CompellingComm.com
But using Tom's strategies, I held my ground and she agreed to the original quote! Before, I was a total wimp and would have found some 'justification' for cutting my fee and then worked way more hours than I was being paid for -- kicking myself the entire time. (Not a fun way to work!)
I also had several 'aha' moments about assumptions that were shooting me in the foot and gleaned some invaluable ideas for packaging what I do in a much more compelling and profitable way! I can't wait to share even more success stories with him in the coming months."
Tracy Needham
Copywriter & Marketing Coach
www.CompellingComm.com
"Tom delivered
impacting and actionable material in his 'Charge What You Deserve Fee-Setting
and Mindset Makeover' presentation. I highly recommend Tom's products and
services."
"I hand-selected Tom Buford as a presenter at my 2008 Attract Clients Like Crazy Boot Camp because he is one of my most successful students. Tom regularly utilizes and implements my teachings to take his businesses to new heights. Plus, he's created a timely, thought-provoking and valuable program that other service professionals will benefit from. I wasn't let down. Tom delivered impacting and actionable material in his 'Charge What You Deserve Fee-Setting and Mindset Makeover' presentation. He really engaged the audience and let his expertise shine. I highly recommend Tom's products and services. His expertise helps people charge what they deserve and that in itself is invaluable."
Adam Urbanski
www.TheMarketingMentors.com
"I hand-selected Tom Buford as a presenter at my 2008 Attract Clients Like Crazy Boot Camp because he is one of my most successful students. Tom regularly utilizes and implements my teachings to take his businesses to new heights. Plus, he's created a timely, thought-provoking and valuable program that other service professionals will benefit from. I wasn't let down. Tom delivered impacting and actionable material in his 'Charge What You Deserve Fee-Setting and Mindset Makeover' presentation. He really engaged the audience and let his expertise shine. I highly recommend Tom's products and services. His expertise helps people charge what they deserve and that in itself is invaluable."
Adam Urbanski
www.TheMarketingMentors.com
"Tom did an amazing, amazing job of really making it abundantly clear to me that it's really not just about the process I'm offering my clients, but really the value that I'm offering and the results they are going to be getting..."
Dawn Allen
www.inspiredheartcoaching.com
(Listen to what Dawn has to say)
Dawn Allen
www.inspiredheartcoaching.com
(Listen to what Dawn has to say)
"Thank you for the volumes of information you're providing..."
Larry Ferguson
www.StartConsultingNow.com
(Listen to what Larry has to say)
Larry Ferguson
www.StartConsultingNow.com
(Listen to what Larry has to say)
"Tom's A PRO!"
"I really received a tremendous amount of value from my very first coaching call with Tom. I greatly appreciate his CLEAR thinking on the matter of what to charge and how to get it...he's clearly an expert in the area of fee setting. The service that he provides is invaluable to those who are challenged by the issue of fee setting. I invite anyone who is having this issue to work with Tom...he's a pro."
Veronica Conway (Certified Professional Co-Active Coach)
www.veronicaconway.com
"I really received a tremendous amount of value from my very first coaching call with Tom. I greatly appreciate his CLEAR thinking on the matter of what to charge and how to get it...he's clearly an expert in the area of fee setting. The service that he provides is invaluable to those who are challenged by the issue of fee setting. I invite anyone who is having this issue to work with Tom...he's a pro."
Veronica Conway (Certified Professional Co-Active Coach)
www.veronicaconway.com
Here's Just SOME Of What You Will Take Away From The Charge What You Deserve Mastery Program!
Create A Magical Ripple Effect Allowing Your Work To Transcend Far
Beyond Your Specific Service...This Is Where Your True Value Emerges
Confidently, And With Ease, Move Prospects Into Your High-End Services
Easily Improve Your Perceived Value So Prospects EXPECT To Invest At The Highest Level
Begin Attracting Results-Oriented Clients And Not Tire Kickers Or Complainers
Overcome Any Fear Or Apprehension To Charge What You Deserve
Quickly Position Yourself As The Go-To Person In Your Marketplace
Fully Recognize Your Worth And Why You're NOT Serving Your Clients By Charging Low Fees
Find Your Unique Voice In The Marketplace So You Attract Your Ideal Clients
Communicate The Value Of Anything You Sell At A MUCH Deeper Level Than You Ever Imagined Possible
Discover Who Needs You The Most And How To Serve Them At The Highest Level
Switch From A "Time-For-Money" Model To A Powerful "Value-For-Investment" Model
"Tom, Is This Program For Me?"
Honestly, only you know the answer to this, but let me describe who I think would make a great fit.
You are probably perfect for this program if you are a life or business coach, healer, trainer, speaker, personal trainer, or other service professional who is looking to improve not only your own life, but the lives of those you work with and touch in any way.
You will NOT make a good fit if you are:
1. Unwilling to try new ideas before assuming they won't work for you
2. Only interested in putting more money in your pocket
3. Not interested in exploring the incredible opportunities that your business can create for you and for others
4. Not determined to build a business with purpose
But if you've taken the time to read this far, I'm positive these last four statements do NOT describe you!
As always, your satisfaction is completely GUARANTEED! If by the end of the second call you are not completely blown away by what you've already learned then I will refund every penny of your investment. All I ask is that you show up on those first two calls and use the strategies that I share. If you're still not thrilled then shoot me a quick email and I will refund your investment. Sound fair?
"So, What's Included In The Charge What You Deserve Mastery Program?"
6 LIVE Module calls
We will be covering the following during these 6 LIVE 60-75 minute calls:
**Pick the right market for your message and profits
**Raise your fees and reduce the time spent with clients, but with FAR greater results
**Offer multiple solutions for clients, but understand how to package value, not time
**Find your unique voice so it can be heard even in the noisiest marketplaces
**Increase your value across your key touch-points so people expect to invest more
**Train your market to buy from you, not use you as a free resource provider
**Simplify your marketing activities so you can get more done in less time
And much, much more!
We will be covering the following during these 6 LIVE 60-75 minute calls:
**Pick the right market for your message and profits
**Raise your fees and reduce the time spent with clients, but with FAR greater results
**Offer multiple solutions for clients, but understand how to package value, not time
**Find your unique voice so it can be heard even in the noisiest marketplaces
**Increase your value across your key touch-points so people expect to invest more
**Train your market to buy from you, not use you as a free resource provider
**Simplify your marketing activities so you can get more done in less time
And much, much more!
3 LIVE Q&A Calls where you can ask me anything!
I'll be answering any questions you have. All you have to do is either email your questions ahead of time or show up on the live calls to ask me personally.
I'll be answering any questions you have. All you have to do is either email your questions ahead of time or show up on the live calls to ask me personally.
MP3 Downloads of the calls
Download each and every valuable minute of the 9 calls so that you can listen to them whenever you need to.
Download each and every valuable minute of the 9 calls so that you can listen to them whenever you need to.
PDF Downloads of my outline notes
Quickly and easily access key points covered throughout the Mastery Program anytime you need to.
Quickly and easily access key points covered throughout the Mastery Program anytime you need to.
26 Ways to Generate a Massive Flood of Traffic to your Business
While I don't want you to get hung up on the size of your list or prospect database because you can be earning an incredible income without any "list" at all, I do recognize the value of consistently building awareness for you and your business. That's why I've included this invaluable bonus. You will have instant access to the MP3 recording and PDF download so you can begin generating a massive amount of traffic to your business right away.
While I don't want you to get hung up on the size of your list or prospect database because you can be earning an incredible income without any "list" at all, I do recognize the value of consistently building awareness for you and your business. That's why I've included this invaluable bonus. You will have instant access to the MP3 recording and PDF download so you can begin generating a massive amount of traffic to your business right away.
"Tom, I Think I'm A Perfect Fit For This Program, But What Will It Cost?"
The value of this program will differ from person to person, so let me just ask you four very important questions:
1. What will it mean to find the real value that you offer your clients and be able to communicate that value to your clients in such a way that they see the lifetime benefits of working with you and not just the idea of trading time for money?
2. What will it cost you, your business, your family, and your clients to do nothing and keep hiding the incredible value you have to share with the world?
3. If by the end of the Charge What You Deserve Mastery Program you were only able to double your fees and begin attracting better, more results-oriented clients, what would that mean to your income?
4. How will this positively impact your business, your clients, and your life over the the next few years? Remember, once you learn these powerful concepts you will be able to use them in your business and in your life forever!
You see, only you can answer these questions, but I think that the investment in this incredible program will be far less than you might imagine and certainly less than the value you will receive from it.
That being said the investment in the Charge What You Deserve Mastery Program is only $697. Like I said, the investment pales in comparison to the value you will receive from participating.
1. What will it mean to find the real value that you offer your clients and be able to communicate that value to your clients in such a way that they see the lifetime benefits of working with you and not just the idea of trading time for money?
2. What will it cost you, your business, your family, and your clients to do nothing and keep hiding the incredible value you have to share with the world?
3. If by the end of the Charge What You Deserve Mastery Program you were only able to double your fees and begin attracting better, more results-oriented clients, what would that mean to your income?
4. How will this positively impact your business, your clients, and your life over the the next few years? Remember, once you learn these powerful concepts you will be able to use them in your business and in your life forever!
You see, only you can answer these questions, but I think that the investment in this incredible program will be far less than you might imagine and certainly less than the value you will receive from it.
That being said the investment in the Charge What You Deserve Mastery Program is only $697. Like I said, the investment pales in comparison to the value you will receive from participating.
Yes, I'm Ready To Discover The Real Value I Can Offer My Clients And Begin Charging What I Deserve!
Save $200 Today!
Take Advantage Of The "Early Bird Discount" Good Until Friday, February 26th at Midnight PST.
Don't let this deadline slip your mind. Save $200 by signing up right now!
The price will be going up to $697 in a few days. Even at $697 it's an incredible bargain, but I would hate for you to lose out on this special "early-bird" discount. Sign Up Now!
The Charge What You Deserve Mastery Program starts on Tuesday, March 2nd, 2010. Don't worry if you can't make all of the live calls because you'll be getting a free mp3 download of each of the Module and Q&A calls. You can listen to the LIVE calls via telephone or webcast and you can access and download the recording of each one anytime you want after the live call is complete.
Schedule:
***All 6 LIVE Module Calls are scheduled for Tuesdays, March 2nd, 9th, 16th, 23rd, 30th and April 6th. The calls will begin at 2pm EST / 11am PST and last for 60-75 minutes each. convenience.
***All 3 LIVE Q&A Calls are scheduled for Thursdays, March 11th, March 25th, and April 8th. The calls will begin at 2pm EST / 11am PST and last for 60-75 minutes each.
Each call will be recorded and you will have access to the MP3 download immediately following each call.
***Dates and times are subject to change
But remember; don't worry if you can't make all of the live calls because you'll be getting a free MP3 download of each of the Module and Q&A calls.
Paragraph. Click to edit.
Cheers and Success
Tom Buford
Your Partner In Possibilities!
Your Partner In Possibilities!
P.S. The concepts and strategies you will learn in the Mastery Program are not restricted to private client work. You can easily improve the perceived value of ANYTHING that you sell by using the exact same information. So what are you waiting for? ;-)
P.P.S. Remember that if after the second full content call you are not completely blown away by the material all you have to do is ask and I will refund every penny. You have nothing to lose and everything to gain for you, your business, and your clients!