Attention Coaches - Consultants - Healers and Solo-preneurs:
"Finally, Eliminate Those Fears That Are Preventing You From Charging What You Deserve And Walk Away With A Simple, Step-By-Step System For Attracting Your Ideal Clients!"
Are you finally ready to begin Charging What You Deserve and Attracting New, Ideal Clients for your products and programs?
From: Tom Buford
"The Business Success Mentor"
Atlanta, GA USA
Dear Fellow Business Owner and Solo-Entrepreneur:
Over the past several years I have helped coaches,
consultants, healers, speakers, trainers, and other service professionals just like you raise their fees and begin attracting ideal, results-oriented
clients.
One of the biggest obstacles that many business owners face when trying to attract new, ideal clients is what to charge for their products and programs. In fact, not having confidence around pricing can literally cripple your business. That's one reason I'm so passionate about helping service professionals gain the confidence to charge what they deserve and the skills to attract great new clients.
How Much is NOT Knowing What to Charge Costing Your Business?
The answer might actually startle you. Do you realize that you're probably losing clients because you're not charging ENOUGH for your products and services? Your ideal clients are usually going to associate value with price. So when you lower your price you simply lower the perceived value of your offerings. This mistake can cripple your business.
And forget the topic of raising your fees for a minute. You might be "charging" the perfect amount and delivering incredible value WHEN you get the chance. The problem might be that you aren't confident around the whole pricing issue in general and you avoid it at all costs. Clearly this is NOT good for your business. You MUST to have confidence about what you charge or you will never have the successful business that I know you deserve!
Here are 4 common reasons coaches, consultants and other service professionals aren't earning what they should be. Do any of these sound familiar?
===> Copying others when determining their fees. This is enemy #1. Is the person you are copying actually successful or are they about to close their doors? Regardless, if you want to truly succeed then you want to avoid the "cookie cutter" business and create one that's as unique as you are!
===> Look at their own budget when considering what their clients will pay. You should never assume to know your prospects' budgets and priorities when setting your fees.
===> Think that lowering their fees will actually attract more clients. This will only attract more "difficult" clients who place less emphasis on value.
===> Wait for more experience or certification. The bottom line is that we are always learning, but to be of value to your clients you only have to be one step ahead of them. You're already there, so what are you waiting for?
How would you like me to personally help you identify to the dollar what you should be charging for your products and services? Better yet, how would you like access to this invaluable information without paying my normal private coaching fees!
"I automatically raised my rates 30%..."
"After spending time with Tom, I automatically raised my rates 30% and had someone sign up within that hour. Can you get a better 'AHA' than that? I was blown away by his work; just takeaway after takeaway. Thank you, Tom!"
Suzanne Evans
www.HelpMorePeople.com
"After spending time with Tom, I automatically raised my rates 30% and had someone sign up within that hour. Can you get a better 'AHA' than that? I was blown away by his work; just takeaway after takeaway. Thank you, Tom!"
Suzanne Evans
www.HelpMorePeople.com
"Tom helped me get my rates in sync and escape the trading
'hours for dollars' trap."
"Before connecting with Tom, I felt like the poster child for under-charging. Favors and freebies were killing my business. Tom's Charge What You Deserve Mastery Program was just what the Bookkeeper ordered! Tom helped me get my rates in sync and escape the trading 'hours for dollars' trap. If you're not charging what you deserve, I highly recommend Tom Buford's Program."
Lou Bortone
Online Video Branding Specialist
www.OnlineVideoBranding.com
"Before connecting with Tom, I felt like the poster child for under-charging. Favors and freebies were killing my business. Tom's Charge What You Deserve Mastery Program was just what the Bookkeeper ordered! Tom helped me get my rates in sync and escape the trading 'hours for dollars' trap. If you're not charging what you deserve, I highly recommend Tom Buford's Program."
Lou Bortone
Online Video Branding Specialist
www.OnlineVideoBranding.com
"Thanks to Tom, I raised my fees and the next month's income increased by 40%"
"Tom's philosophy, Charge What You Deserve totally changed my consulting business. I was feeling the pressure from several advisors to increase my prices. I could not understand why...and then I read Tom's material. Thanks to Tom's help I raised my fees and the next month's income increased by 40%. Tom Buford goes the extra mile by meeting overworked and underpaid entrepreneurs where they are, explaining why they should charge more and following that up with the how-to. I started to charge what I deserve and saw immediate results in my money and mentality."
Thomas E. Anderson, II
Editor, My Future in Focus and CEO, Teaiiano
www.myfutureinfocus.wordpress.com
"Tom's philosophy, Charge What You Deserve totally changed my consulting business. I was feeling the pressure from several advisors to increase my prices. I could not understand why...and then I read Tom's material. Thanks to Tom's help I raised my fees and the next month's income increased by 40%. Tom Buford goes the extra mile by meeting overworked and underpaid entrepreneurs where they are, explaining why they should charge more and following that up with the how-to. I started to charge what I deserve and saw immediate results in my money and mentality."
Thomas E. Anderson, II
Editor, My Future in Focus and CEO, Teaiiano
www.myfutureinfocus.wordpress.com
Never Stress About Turning A Lead Into A
Paying Client Again!
If you are like most "heart-based" service professionals, you just want to have a wonderful business helping other people. The problem is that you just don't know how to effectively turn prospects into ideal clients.
The good news is that you're probably just making it too complicated. The most effective ways to build a business full of great clients are usually the simplest, but as human beings we always try to complicate even the most elementary tasks.
You see, you probably already do enough to get great clients right now.
You are probably already educating your market. You are probably already seen as an expert by many.
The problem is that you aren't giving your market a reason to HIRE you! You see, when you're talking with prospects it's critical that they see the true possibilities of working with you. I'm not just talking about the time spent with you, but the true, lifelong value that you can deliver and all of the areas of their lives that this work can have an effect on. This is actually very easy to do, but most service professionals just don't know the simple questions to ask to have their prospects chomping at the bit to work with them. That's all about to change for you!
"After just two 20-minute conversations with Tom, I was able
to have the confidence, knowledge and techniques to secure two
long-term private clients that I estimate will generate an additional $7,000 or more in the coming three months."
"If you're looking for a way to make more money in your coaching business, then you have to talk to Tom Buford. What I like about Tom is that he has the ability to get right to the heart of the matter efficiently with just a few questions. He's shown me how to bring more money into my business in a number of ways; however the most recent example blew me away in its effectiveness. After just two 20-minute conversations with Tom, I was able to have the confidence, knowledge and techniques to secure two long-term private clients that I estimate will generate an additional $7,000 or more in the coming three months. Thanks again, Tom, for your expertise. I consider you my most valuable resource for generating more money in my business!"
Donna Kozik(founder of the Write a Book in a Weekend Events)
www.MyBigBusinessCard.com
"If you're looking for a way to make more money in your coaching business, then you have to talk to Tom Buford. What I like about Tom is that he has the ability to get right to the heart of the matter efficiently with just a few questions. He's shown me how to bring more money into my business in a number of ways; however the most recent example blew me away in its effectiveness. After just two 20-minute conversations with Tom, I was able to have the confidence, knowledge and techniques to secure two long-term private clients that I estimate will generate an additional $7,000 or more in the coming three months. Thanks again, Tom, for your expertise. I consider you my most valuable resource for generating more money in my business!"
Donna Kozik(founder of the Write a Book in a Weekend Events)
www.MyBigBusinessCard.com
3 Myths That Are Holding You Back From Attracting Ideal Clients!
I can't keep track of the number of "yeah, buts" I've heard when I challenge clients to begin raising their fees so that they can finally have a business they love and deliver the full value that their clients deserve.
Here are three things that come up over and over and I want to dispel these myths right here and now.
Myth #1: You need a bigger list
Absolutely NOT! When you hear that the money is in the list, there is some truth to that. If you are an internet marketer selling $27 ebooks, then certainly size does matter. But if you're a coach, consultant, healer, trainers, speaker, etc why do you need a list of thousands of prospects before you begin charging what you deserve and making an incredible business for yourself? Waiting on a "larger list" is simply an excuse from getting out there and allowing people who really need you to hire you. I do believe in continually building a list of prospects, but you need to make it a habit to always monetize your list regardless of how big or small it is.
Myth #2: You need more certification or another degree
There is no reason in the world for you to wait on more training or certification before you begin owning your worth and charging what you deserve. In fact, this thought process will always prevent you from delivering value at the highest level. You're simply selling your experience and not the results that you can help your clients realize. I'm not saying that you stop improving yourself and your business, but there is no reason in the world that you can't help your clients make incredible shifts in their businesses and lives right now!
Besides, you already have a lifetime of incredible experiences that are invaluable to your ideal clients!
Myth #3: You need to be an "expert"
Listen, you're already an expert if you know more than the person sitting in front of you or have a methodology that gets intended results. And all of those mistakes and "failures" you've encountered along the way only make you MORE qualified to step up and charge what you deserve. I don't know about you, but I don't want to follow a guide into the woods who has never been lost before.
Let Me Walk You Through A Simple, Step-By-Step Client Attraction And Pricing Program!
I've put together an amazing 5-week coaching program that is guaranteed to transform your business on multiple levels.
Not only will you begin making the income that you truly deserve, but
you will know how to approach your market to create a deeper, more
profound effect than you ever thought possible.
Here's Just SOME Of What You Will Take Away From The Charge What
You Deserve Mastery Program!
Learn How To "Market" Far Less And Begin Attracting Your Ideal Clients Like Bees To Honey
AT LEAST triple your client conversion rates with this one, simple question...and you will NEVER come across as pushy or "slimy"
Find Your Unique Voice In The Marketplace So You Stand Out And Attract Your Ideal Clients
Confidently, And With Ease, Move Prospects Into Your High-End Services
Quickly Position Yourself As The Go-To Person In Your Marketplace
Fully Recognize Your Worth And Why You're NOT Serving Your Clients By Charging Low Fees
Switch From A "Time-For-Money" Model To A Powerful "Value-For-Investment" Model
Begin Attracting Results-Oriented Clients And Not Tire Kickers Or Complainers
How To Instantly Position Your Offers So That Clients EXPECT To Invest More To Work With You
Discover to the dollar what to charge for your products and programs so you can finally enjoy the financial rewards you deserve.
Learn my secret strategy to have powerful joint venture partners practically begging to share your work with their market to ensure a steady stream of business is always coming your way
Overcome Any Fear Or Apprehension To Charge What You Deserve
Never again fear that dreaded "money conversation"
And Much More!
We will also
work on how you can approach your prospects in such a way that they
will see the true value that you can bring to their lives. And if you
don't recognize this value right now, you certainly will at the end of
this transformative program.
The Four "P's" For Your Successful Business
By the end of the five week Charge What You Deserve Mastery Program you will have the four "P's" solidly in place in your business!
PRICING - Know exactly what your ideal clients want from you and how to price your offers. Not knowing what to charge or having any fear or apprehension discussing your prices will put an enormous brick wall on the path to your success. Learn how to tear this wall down and never worry about your prices again.
POSITIONING - Instantly position yourself as an expert in the eyes of your ideal clients. Being seen as an expert is actually very simple and takes no time at all. Remember, as long as you are one step ahead of your clients, they will view you as an expert. In fact, people usually prefer to work with someone who is "down to earth" and approachable so spending years trying to become a "celebrity guru" can actually hurt your business.
PROSPECTING - Getting new clients shouldn't take years, months or even weeks. Fear is usually the only thing preventing most service providers from really achieving the success they deserve. When you get into ACTION you remove the fear! I will cover the most effective lead generation activities to put you into action and client attraction mode immediately...and they're actually simple and FUN!
PROFITING - Get people to take action NOW without ever being pushy or "slimy" in any way! Your prospects WANT to take action. Often they just need "permission" and the confidence that they can actually achieve the goals they have set. Make them feel at ease about working with you and half the job is done.
"I made more progress toward my business goals with Tom's program than in the past several years of trying to figure
it all out on my own and with other teachers.
In Tom Buford's Charge What You Deserve Mastery Program I got WAY MORE than I bargained for! The enthusiastic way he presents information makes it very accessible and made it feel very do-able for me -- a newbie at doing business on the Internet. Tom is an extremely knowledgeable and very generous mentor to those of us who want to know how to laser in on our market's needs, stop underestimating our own value, design our business to support our life style, charge what we deserve, and the nuts and bolts of how to do it.
Beginner or expert -- you will benefit greatly from Tom's program. And there's not a nicer guy around."
Janice Masters
The Everyday Joy Coach
www.EverydayJoy.com
In Tom Buford's Charge What You Deserve Mastery Program I got WAY MORE than I bargained for! The enthusiastic way he presents information makes it very accessible and made it feel very do-able for me -- a newbie at doing business on the Internet. Tom is an extremely knowledgeable and very generous mentor to those of us who want to know how to laser in on our market's needs, stop underestimating our own value, design our business to support our life style, charge what we deserve, and the nuts and bolts of how to do it.
Beginner or expert -- you will benefit greatly from Tom's program. And there's not a nicer guy around."
Janice Masters
The Everyday Joy Coach
www.EverydayJoy.com
"If you dread having the money conversation with a
prospect, you DEFINITELY need Tom's program because he gives you the tools and
strategies to quote your fees with confidence. Just yesterday, a client emailed
me about a new project--I had undercharged her before and this project would be
even more challenging. Nervously, I quoted double the previous fee and,
of course, she responded and asked about lowering it.
But using Tom's strategies, I held my ground and she agreed to the original quote! Before, I was a total wimp and would have found some 'justification' for cutting my fee and then worked way more hours than I was being paid for -- kicking myself the entire time. (Not a fun way to work!)
I also had several 'aha' moments about assumptions that were shooting me in the foot and gleaned some invaluable ideas for packaging what I do in a much more compelling and profitable way! I can't wait to share even more success stories with him in the coming months."
Tracy Needham
Copywriter & Marketing Coach
www.CompellingComm.com
But using Tom's strategies, I held my ground and she agreed to the original quote! Before, I was a total wimp and would have found some 'justification' for cutting my fee and then worked way more hours than I was being paid for -- kicking myself the entire time. (Not a fun way to work!)
I also had several 'aha' moments about assumptions that were shooting me in the foot and gleaned some invaluable ideas for packaging what I do in a much more compelling and profitable way! I can't wait to share even more success stories with him in the coming months."
Tracy Needham
Copywriter & Marketing Coach
www.CompellingComm.com
"Tom delivered
impacting and actionable material in his 'Charge What You Deserve Fee-Setting
and Mindset Makeover' presentation. I highly recommend Tom's products and
services."
"I hand-selected Tom Buford as a presenter at my 2008 Attract Clients Like Crazy Boot Camp because he is one of my most successful students. Tom regularly utilizes and implements my teachings to take his businesses to new heights. Plus, he's created a timely, thought-provoking and valuable program that other service professionals will benefit from. I wasn't let down. Tom delivered impacting and actionable material in his 'Charge What You Deserve Fee-Setting and Mindset Makeover' presentation. He really engaged the audience and let his expertise shine. I highly recommend Tom's products and services. His expertise helps people charge what they deserve and that in itself is invaluable."
Adam Urbanski
www.TheMarketingMentors.com
"I hand-selected Tom Buford as a presenter at my 2008 Attract Clients Like Crazy Boot Camp because he is one of my most successful students. Tom regularly utilizes and implements my teachings to take his businesses to new heights. Plus, he's created a timely, thought-provoking and valuable program that other service professionals will benefit from. I wasn't let down. Tom delivered impacting and actionable material in his 'Charge What You Deserve Fee-Setting and Mindset Makeover' presentation. He really engaged the audience and let his expertise shine. I highly recommend Tom's products and services. His expertise helps people charge what they deserve and that in itself is invaluable."
Adam Urbanski
www.TheMarketingMentors.com
"Tom did an amazing, amazing job of really making it abundantly clear to me that it's really not just about the process I'm offering my clients, but really the value that I'm offering and the results they are going to be getting..."
Dawn Allen
www.inspiredheartcoaching.com
(Listen to what Dawn has to say)
Dawn Allen
www.inspiredheartcoaching.com
(Listen to what Dawn has to say)
"Thank you for the volumes of information you're providing..."
Larry Ferguson
www.StartConsultingNow.com
(Listen to what Larry has to say)
Larry Ferguson
www.StartConsultingNow.com
(Listen to what Larry has to say)
"Tom's A PRO!"
"I really received a tremendous amount of value from my very first coaching call with Tom. I greatly appreciate his CLEAR thinking on the matter of what to charge and how to get it...he's clearly an expert in the area of fee setting. The service that he provides is invaluable to those who are challenged by the issue of fee setting. I invite anyone who is having this issue to work with Tom...he's a pro."
Veronica Conway (Certified Professional Co-Active Coach)
www.veronicaconway.com
"I really received a tremendous amount of value from my very first coaching call with Tom. I greatly appreciate his CLEAR thinking on the matter of what to charge and how to get it...he's clearly an expert in the area of fee setting. The service that he provides is invaluable to those who are challenged by the issue of fee setting. I invite anyone who is having this issue to work with Tom...he's a pro."
Veronica Conway (Certified Professional Co-Active Coach)
www.veronicaconway.com
"Tom, What's Included In The Charge What You Deserve Mastery Program?"
5 LIVE Training calls that will cover:
PRICING - Know exactly what your ideal clients want from you and how to price your offers.
POSITIONING - Instantly position yourself as an expert in the eyes of your ideal clients.
PROSPECTING - Begin attracting your ideal client prospects immediately using simple, effective lead generation activities.
PROFITING - Get people to take action and invest in your products and programs NOW without ever being pushy or "slimy" in any way!
And MUCH More!
PRICING - Know exactly what your ideal clients want from you and how to price your offers.
POSITIONING - Instantly position yourself as an expert in the eyes of your ideal clients.
PROSPECTING - Begin attracting your ideal client prospects immediately using simple, effective lead generation activities.
PROFITING - Get people to take action and invest in your products and programs NOW without ever being pushy or "slimy" in any way!
And MUCH More!
3 LIVE Q&A Calls where you can ask me anything!
I'll be answering any questions you have. All you have to do is either email your questions ahead of time or show up on the live calls to ask me personally.
I'll be answering any questions you have. All you have to do is either email your questions ahead of time or show up on the live calls to ask me personally.
One Private Coaching Call With Me!
I want to be sure that you get the personal attention that you deserve so I decided to include a very valuable 30-minute private coaching call with me during the Mastery Program. The Training and Q&A calls are incredible, but sometimes you just need a little more 1:1 to put the material into action in your business. This is your chance!
I want to be sure that you get the personal attention that you deserve so I decided to include a very valuable 30-minute private coaching call with me during the Mastery Program. The Training and Q&A calls are incredible, but sometimes you just need a little more 1:1 to put the material into action in your business. This is your chance!
Winning Sales Conversation Outline
I'm going to hand you a step-by-step outline that you can keep in front of you anytime you're having a conversation with a potential client. This tool alone will double or even triple the rate that your clients invest in your products or programs.
I'm going to hand you a step-by-step outline that you can keep in front of you anytime you're having a conversation with a potential client. This tool alone will double or even triple the rate that your clients invest in your products or programs.
MP3 Downloads of the calls
Download each and every valuable minute of the 9 calls so that you can listen to them whenever you need to.
Download each and every valuable minute of the 9 calls so that you can listen to them whenever you need to.
PDF Downloads of my outline notes
Quickly and easily access key points covered throughout the Mastery Program anytime you need to.
Quickly and easily access key points covered throughout the Mastery Program anytime you need to.
As always, your satisfaction is completely GUARANTEED! If by the end of the second call you are not completely blown away by what you've already learned then I will refund every penny of your investment. All I ask is that you show up on those first two calls and use the strategies that I share. If you're still not thrilled then shoot me a quick email and I will refund your investment anytime before the 3rd call. Sound fair?
Choose The Option That's Best For You!
I wanted to be sure that you had options for the Charge What You Deserve Mastery Program so you can invest in the single pay option or choose to spread it out into two, very easy payments so that your budget does NOT get in the way of your business success. I know that if you've read this far you are anxious to begin charging what you deserve and attracting more of your ideal clients and I didn't want you to have to struggle with finances along the way.
Success does NOT have to be difficult. Yes, there is work and dedication involved, but with the right resources and support anything is possible!
"I
wish that I had been introduced to Tom's material years ago when I
started my coaching business, I would have leveraged my time much, much
better and no doubt reaped the rewards much earlier!"
"Your program has lifted a tremendous weight off my shoulders. In 6 weeks I have moved from a state of overwhelm and asking myself 'where do I start with all this marketing business?' to a state of calm and clarity.
I now have some manageable steps before me. I have only just completed the program and I've already started to implement these steps. I am so much lighter ... completing these steps is causing me to work smarter rather than harder.
Many, many thanks Tom"
Fiona Miller
www.LifeCoach.co.nz
"Your program has lifted a tremendous weight off my shoulders. In 6 weeks I have moved from a state of overwhelm and asking myself 'where do I start with all this marketing business?' to a state of calm and clarity.
I now have some manageable steps before me. I have only just completed the program and I've already started to implement these steps. I am so much lighter ... completing these steps is causing me to work smarter rather than harder.
Many, many thanks Tom"
Fiona Miller
www.LifeCoach.co.nz
Yes, I'm ready to finally charge what I deserve and begin attracting my ideal clients like bees to honey!
With either option I will get to enjoy:
5 LIVE Training calls that will cover Pricing, Positioning, Prospecting, Profiting and MUCH More!
3 LIVE Q&A Calls where I can ask you anything!
One Private Coaching Call With You!
Winning Sales Conversation Outline
MP3 Downloads of the calls
PDF Downloads of your outline notes
The Charge What You Deserve Mastery Program starts on Tuesday, October 12th, 2010. Don't worry if you can't make all of the live calls because you'll be getting free mp3 downloads of each of the Module and Q&A calls. You can listen to the LIVE calls via telephone or webcast and you can access and download the recording of each one anytime you want after the live call is complete.
Schedule:
***All 5 LIVE Module Calls are scheduled for Tuesdays, October 12th, 19th, 26th and November 2nd and 9th. The calls will begin at 2pm EST / 11am PST and last for 60-75 minutes each.
***All 3 LIVE Q&A Calls are scheduled for Thursdays, October 14th, October 28th and November 11th. The calls will begin at 2pm EST / 11am PST and last for 60-75 minutes each.
Each call will be recorded and you will have access to the MP3 download immediately following each call.
***Dates and times are subject to change
But remember; don't worry if you can't make all of the live calls because you'll be getting a free MP3 download of each of the Module and Q&A calls.
Schedule:
***All 5 LIVE Module Calls are scheduled for Tuesdays, October 12th, 19th, 26th and November 2nd and 9th. The calls will begin at 2pm EST / 11am PST and last for 60-75 minutes each.
***All 3 LIVE Q&A Calls are scheduled for Thursdays, October 14th, October 28th and November 11th. The calls will begin at 2pm EST / 11am PST and last for 60-75 minutes each.
Each call will be recorded and you will have access to the MP3 download immediately following each call.
***Dates and times are subject to change
But remember; don't worry if you can't make all of the live calls because you'll be getting a free MP3 download of each of the Module and Q&A calls.
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Tom Buford
"The Business Success Mentor"
"The Business Success Mentor"
P.S. The concepts and strategies you will learn in the Mastery Program are not restricted to private client work. You can easily improve the perceived value of ANYTHING that you sell by using the exact same information. So what are you waiting for? ;-)
P.P.S. Remember that if after the second full content call you are not completely blown away by the material all you have to do is ask and I will refund every penny. You have nothing to lose and everything to gain for you, your business, and your clients!